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When searching for a new vehicle, you’ll see the mention of an MSRP. What is an MSRP and what does MSRP stand for? Our finance team at Santa Cruz Chrysler Dodge Jeep Ram can help. MSRP stands for Manufacturer Suggested Retail Price. This is the number that the manufacturer of the model recommends that the dealership sells a vehicle for. This is also known as the list price. The MSRP is determined by market information on the vehicle’s popularity, the materials that go into building it, and more. Learn about the meaning of MSRP, the difference between MSRP vs. invoice price, and more with our team at Santa Cruz Chrysler Dodge Jeep Ram in Santa Cruz.
The MSRP meaning is the price the manufacturer recommends the dealer sell the vehicle for. So what is an MSRP? Take a closer look at this information to help you better understand MSRP:
You may hear the term “invoice price” while car shopping, but how do you differentiate between MSRP vs. invoice price?
Keep in mind that the MSRP is “suggested”, so there’s typically room to negotiate. Knowing the MSRP vs. invoice price will help you determine what a fair negotiating price will be.
While the MSRP is the price the manufacturer recommends, this isn’t always the price you have to pay for the vehicle.
After learning what an MSRP is, get the process started on your favorite model from our Watsonville inventory at Santa Cruz Chrysler Dodge Jeep Ram. When you want a new vehicle to show off around Scotts Valley, make the trip to our dealership. If you have questions in the meantime, contact our team.
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